内容简介
书名：Marketing Analytics: A Machine Learning Approach出版社：CRC Press/Apple Academic Press
作者：A. Mansurali, P. Mary Jeyanthi
出版年份：2023
电子书格式： pdf
简介：Master the synergy of marketing and machine learning with “Marketing Analytics: A Machine Learning Approach.” This comprehensive guide by A. Mansurali and P. Mary Jeyanthi explores cutting-edge techniques to optimize marketing strategies. Learn to leverage predictive modeling, customer segmentation, and more for data-driven decision-making. Ideal for marketers, data scientists, and business analysts seeking to enhance campaign performance and ROI through AI-powered insights. Unlock the power of data-driven marketing today!
ISBN：9781774910887, 17749
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